Introduction to Business

An enhanced version of the OER title Introduction to Business by OpenStax gives you the tools you need to implement a successful online course, including the ability to assign for credit and in-app support for faculty and students. All at an affordable cost to your students.

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Steady encouragement

After each new topic is presented, students answer a few questions about the main ideas. This keeps students focused, actively processing the information, and constructing new knowledge.

Presentation and exploration

Each chapter offers concise presentation of key concepts. Additional activities guide students through the examination of artifacts and case studies to put the concepts into context and test the limits of the ideas presented.

Study questions

Questions throughout the text encourage close reading and guide students to key information.

Everything you need

Introduction to Business provides everything you need for an online course. And we can tailor the webtext to match your program’s emphasis, term length, student expectations, and assignment types.

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